Social Media Expert

Location: Pakistan (Remote)

Employment Type: Full-Time / Part-Time / Contract

About the Role

You will own our social presence across platforms, planning and publishing content that grows audience, engagement, and leads. Your mission is to turn a content calendar into consistent reach and measurable growth, while working closely with design, marketing, and client teams to keep every channel on-brand and on-schedule.

Core Responsibilities

Plan, create, and schedule content across Instagram, Facebook, LinkedIn, and TikTok
Write captions, hooks, and short-form copy that match each platform’s tone
Manage content calendars and posting schedules for multiple accounts
Monitor engagement, respond to comments and DMs, and grow community interaction
Track performance metrics and turn insights into content improvements
Coordinate with designers and video editors to produce on-brand assets
Research trends, hashtags, and competitor content to stay ahead of the curve
Run and optimize paid social campaigns when needed
Maintain brand consistency across every account and platform

You Will Succeed If You Have

1+ years of experience managing social media accounts professionally
Strong understanding of Instagram, Facebook, LinkedIn, and TikTok best practices
Experience with content scheduling tools (Meta Business Suite, Later, Buffer, etc.)
Good eye for visual content and brand consistency
Comfortable writing, engaging, platform-native copy
Ability to read analytics and adjust strategy based on performance
Strong communication skills and ability to work with remote teams
Attention to detail and consistent posting discipline

Nice to Have

Experience with Canva, CapCut, or basic video editing tools
Understanding of paid social ads (Meta Ads, TikTok Ads)
Experience working with marketing or client-facing agencies
Basic knowledge of copywriting or content strategy
Experience growing an account from scratch

What You’ll Work On

Client social media accounts
Content calendars and campaigns
Community management and engagement
Paid social ad campaigns
Performance reporting and analytics
Brand content strategy